Smacking the minions of Minions onto anything we can actually eat is also a strain of Illumination and Universal’s marketing scheme. After all, who reads print anymore anyway? 6. That’s a small amount to pay for such a reportedly large swath of objections lodged by top editors, but there’s no such thing as bad publicity, the aphorism goes - which is also reportedly what Universal was counting on to help goose its Minions publicity rollout. What do you do if you’re a publishing company emerging from bankruptcy, but still in search of quick earnings as advertising revenue falls? You sell your front page nameplate to Minions, of course! Which is what happened when the Los Angeles Times, owned by embattled Tribune Publishing, elected to adorn its logo with the miniature Minion Yellow scamps for a paltry $300,000, according to L.A. It nods like the film to London’s Swinging Sixties, but you know what they say about fashion, fast or otherwise: One day you’re in, and the next you’re out. You want to talk about fast fashion that can leap straight from the catwalk to the counter? Then check out Selfridges’ limited-edition Minions Bello Yellow Collection, Universal and Illumination’s fierce team-up with designers like Rupert Sanderson to Giles Deacon, whose £3,355 Minion Yellow minidress (pictured above) might still be available. Minions visiting Minions Cornwall /fZ2pXZ5U3V Next stop Birmingham! #MinionsOnTour /twBxSAmgvM The #Minions visited the town of Minions in Cornwall on Monday. I love how a tiny village in #Cornwall managed to capitalise on its name. Citizens haven’t been the same since, says the community psychologist. But that was before the Minions invaded Minions in May, bum-rushing its pubs and plastering their Minion Yellow mugs all over the village’s highway sign. Welcome to MinionsĮngland’s sleepy Cornwall community Minions was once known for its Bronze Age gold beaker. But after they did, Minions-themed packages in an array of sizes, delivering DVDs, books, toys and sporting goods, starting showing up on our doormats. Minion-azonĪmazon had never agreed to fully branding its ubiquitous shipping boxes with someone else’s marketing, before Universal and Illumination came calling. “This is the color of hope, joy and optimism.” Next question! 2. “Just as the sun’s rays enliven us, Pantone Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind,” said Leatrice Eiseman, executive director of the Pantone Color Institute. The idea was originally suggested by Pharrell Williams and produced collaboratively between Illumination and Pantone. Hey, not to get post-racial but just what color are the minions of Minions anyway, you may ask? Well, the answer now is that they are “ Minion Yellow,” the Pantone color system’s first new hue in three years. Here are six of the more unconventional ways that the characters and film are being marketed to the public: 1.
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